In marketing 1, the final project was to make a presentation about a brand we like. I chose Cos, H&M's "other brand". I really like the style and it was really fun to make to presentation. I worked in Keynote so you will miss some of my awesome effects I had in the presentation.
If we wanted we could make an extra project, "starting" a new line for the company. Just an idea of something we thought could work with the company. A fun thing I thought, so I did a small extra presentation about a new Cos line.
This is just some "inspiration" pictures, to give an idea about what the new line could be all about.
An understanding of customer behaviour in store, often gleaned only through trial and error and observation can be used as a positive sales tool. Rationalising consumer psychology in what drives a purchase has led to the formulation of protocol in determining how best to set out a store, appropriate and effective product placement, and establishing an atmosphere of subliminal messages geared towards improving sales.
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